Brand Positioning

Cameron Capital

The Brief

Cameron Capital wasn’t just looking for marketing—they needed a strategy that moved the needle. Engaging Adorer to lead their brand positioning, tone of voice, website, email marketing, and social strategy, our role was to take their expertise and make it accessible, aspirational, and action-driven. The goal? To position Cameron Capital as the go-to for first-home buyers looking to enter the property market, while also supporting investors in building long-term wealth through smart finance.

The Process

We started with the foundation—clarifying what makes Cameron Capital different. A full-service finance partner that doesn’t just secure loans, but guides clients through every stage of property ownership. We shaped a voice that’s sharp but approachable, knowledgeable but never intimidating. Every touchpoint—website, email, and social—was designed to simplify the complex and empower first-home buyers with the confidence to take the next step. The result? A brand presence that feels as seamless as the process Cameron Capital delivers. Now, Cameron Capital isn’t just a finance provider—it’s a trusted partner in making homeownership a reality. The result? 600% growth in just 12 months, proving that the right strategy doesn’t just build brands—it builds futures.

The Work

Cameron Capital enables your property ownership, wealth creation and financial independence through a bespoke approach to smart finance. With excellent mortgage brokers in house, property builders on speed dial and the kind of client care that counts, we’re a full service offering with a boutique feel.

So what does working together look like?

01 First off, you don’t pay us a cent. 
Our services are completely complimentary, and are at no cost to you.

02 Things start with a discovery call. The kind with absolutely no strings attached.

This is our opportunity to understand your property goals, your budget, what location you’d like to purchase in and the rest of the boxes on your property wish list.

03 Time to run the numbers

Our in-house mortgage brokers will analyse your borrowing capacity and advise you on the best mortgage options that suit your lifestyle and circumstances.

04 We present you with the options for your home

We provide you with a range of house and land options that suit your criteria. Now is the time for you to select your colours, finishes and customise your house, truly making it your home.

05 We negotiate on your behalf

Once you’ve decided which house and land package you like, we then negotiate with the builders on your behalf to get you the best deal possible.

Body of work

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Testimonials

Our Love Language

“I loved working with you and the incredible insight you gave into our customer profile, metrics and brand messaging. Absolutely invaluable and your report literally goes with me everywhere I go! It’s a constant source for myself and the creative team in everything we do. Thank you.”

- Susan Jacobs, Runway Scout

Testimonials

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“It was a pleasure working with Adorer. They are great at executing feedback and worked hard to develop our brand voice. We required copy in a short amount of time and Adorer was fantastic at meeting our deadlines and producing engaging and well thought out content.”

- Madi Stefanis, 35mm co

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Our Love Language

“I can’t thank Adorer enough for all the wonderful words Elena has created for my brand… You know that feeling of “you know your brand, but you have no idea how to tell your story to the world”, then you have to work with Elena. She listened to all my rambles, embarrassingly there were many from me, and then she comes back with word MAGIC! She understood what my business needed; I secretly think she’s a mind reader. Highly professional, quick turn around and there’s this genuine, warm and kind energy about Adorer. 100/10”

- Ellie Dedovic, VAMS Beauty.

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“I've had the pleasure of working with Elena for my start-up company, Prime Skin, on creating and refining our tone of voice, overall messaging strategy, and copywriting needs. Elena's dedication to understanding our brand identity and target audience was evident throughout the process. She consistently delivered high-quality content that effectively communicated our message and resonated with our customers. I highly recommend Elena's services for any company looking to elevate their brand communication!”

- Jana Tangalakis, Prime Skin

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“Elena did an amazing job with the market research and competitor analysis, providing us with valuable insights that really shaped our approach. She has a natural ability to understand our brand and connect with our audience. The website copy she delivered was engaging, on-brand, and really showcased her creativity. We’re thrilled with the work she did and look forward to working with her again in the future.”

- Kia Eastburn, EVEKO

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“Elena from Adorer content helped me set up my business in the very early stages by doing my website copy, I’m very grateful she helped me set the tone for my brand in such a creative, amazing way, she is very talented!”

- Abbey Wilkinson, Jaye Marketing