Define the voice. Unify the brand. Who Is Elijah engaged Adorer to create their brand tone of voice and communication guidelines, leading their in-house team’s messaging across website, social, email, SMS marketing, blog content and PR. The goal: craft a tone of voice that’s bold, straight-talking, sexy and impossible to forget.
The Process
Rewind to the beginning: First, we developed four key customer personas and archetypes to truly understand the Who Is Elijah customer and create an emotional connection that lingers like their scents. Next up - develop a brand personality and tone of voice that’s unmistakably Who Is Elijah – straight-talking, playful, and flirty with an edge. Create examples of this tone of voice and present them in a brand bible, empowering the team to deliver consistent messaging across every channel.
The Work
"With fragrances that last longer than your situationship, you’re invited to a different kind of scent experience. Mysterious, sexy and smells like trouble, you’ll be asking the question on everyone’s lips: Who Is Elijah? Designed for him, her and everybody in between, each spritz is the beginning of a memory that lingers long after the moment’s passed."
“I loved working with you and the incredible insight you gave into our customer profile, metrics and brand messaging. Absolutely invaluable and your report literally goes with me everywhere I go! It’s a constant source for myself and the creative team in everything we do. Thank you.”
- Susan Jacobs, Runway Scout
Testimonials
Our Love Language
“It was a pleasure working with Adorer. They are great at executing feedback and worked hard to develop our brand voice. We required copy in a short amount of time and Adorer was fantastic at meeting our deadlines and producing engaging and well thought out content.”
- Madi Stefanis, 35mm co
Testimonials
Our Love Language
“I can’t thank Adorer enough for all the wonderful words Elena has created for my brand… You know that feeling of “you know your brand, but you have no idea how to tell your story to the world”, then you have to work with Elena. She listened to all my rambles, embarrassingly there were many from me, and then she comes back with word MAGIC! She understood what my business needed; I secretly think she’s a mind reader. Highly professional, quick turn around and there’s this genuine, warm and kind energy about Adorer. 100/10”
- Ellie Dedovic, VAMS Beauty.
Testimonials
Our Love Language
“I've had the pleasure of working with Elena for my start-up company, Prime Skin, on creating and refining our tone of voice, overall messaging strategy, and copywriting needs. Elena's dedication to understanding our brand identity and target audience was evident throughout the process. She consistently delivered high-quality content that effectively communicated our message and resonated with our customers. I highly recommend Elena's services for any company looking to elevate their brand communication!”
- Jana Tangalakis, Prime Skin
Testimonials
Our Love Language
“Elena did an amazing job with the market research and competitor analysis, providing us with valuable insights that really shaped our approach. She has a natural ability to understand our brand and connect with our audience. The website copy she delivered was engaging, on-brand, and really showcased her creativity. We’re thrilled with the work she did and look forward to working with her again in the future.”
- Kia Eastburn, EVEKO
Testimonials
Our Love Language
“Elena from Adorer content helped me set up my business in the very early stages by doing my website copy, I’m very grateful she helped me set the tone for my brand in such a creative, amazing way, she is very talented!”
- Abbey Wilkinson, Jaye Marketing
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