Tone of Voice
To put it simply, the way you speak determines whether or not you’re worth listening to. Your brand's voice is the most important part of your messaging strategy, which is why we work with you to strategise, develop and deliver it in a tone of voice bible that’s home to the 10 commandments of your brand’s messaging and communications strategy. With clients like Who Is Elijah and Bondi Boost – our tone of voice strategy is our signature service for a reason.
Overview
Inclusions
+ Customer Archetypes & Personas
+ Brand Personality
+ Tone of Voice Development
+ Taglines & Slogans
+ Copywriting & Storytelling
Step 1
Customer Personas + Archetypes
Intimately understanding your customers is how we craft brands that form deeper, more meaningful connections with their audience. We develop your customer personas and archetypes so they're at the forefront of all ongoing positioning, messaging and social strategy.
Step 2
Brand Personality
We give your brand a personality and fixate on every detail of what makes you, you. Become the antidote to boring by developing and creating a personality that attracts, resonates and connects with your ideal customers.
Step 3
Tone of Voice Development
The way your brand speaks determines whether or not you’re worth listening to. Your brand's voice is the most important part of your messaging strategy, which is why we work with you to strategise, develop and deliver it in a tone of voice bible that’s home to the 10 commandments of your ongoing messaging and communications strategy.
Step 4
Taglines + Slogans
Like a picture, a great tagline says 1000 words. We articulate your brand's purpose, vision and value in a way that's concise, memorable, drives impact and looks great printed on billboards.
Step 5
Copywriting + Storytelling
Our signature copywriting style is born from the belief that behind every great brand is a story, and the best stories are impossible to put down – so they’re the kind of stories we write. We define your brand’s point of excellence and articulate it with wit, purpose, and intention.
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