Tone of Voice

Glow Up

The Brief

Luxury, but make it effortless. Glow Up® needed a voice as smooth as its cocktails—bold, elevated, and impossible to ignore. The goal? To carve out a new space in the world of canned cocktails, where quality meets convenience without compromise. Every word had to capture that first-sip feeling—refined, indulgent, and expertly luxurious.

The Process

We stripped it back to what matters: premium ingredients, Australian craftsmanship, and a drinking experience that rivals the best bars in the world. The voice? Confident, sophisticated, and straight to the point—because luxury doesn’t need to shout. From website copy to product descriptions, we crafted a messaging framework that makes every sip (and every sentence) feel just as good as it tastes.

The Work

Indulge in true quality with canned cocktails that set a new standard for premium refreshment. Crafted with triple-distilled premium vodka, all-natural Australian ingredients, and real fruit juice—this is luxury, simplified. No shortcuts, no compromises, just cocktails that taste as beautiful as they look.

Taglines & Key Messaging:

Taste the glow, sip the luxury

Luxury, one sip at a time

Canned convenience, cocktail perfection

Shake, pour, and experience luxury

Product Description: 

The Life of the party has arrived 

Ignite the festivities with the epitome of flavour and bold sophistication — introducing the Cosmopolitan. This iconic cocktail is an adored symphony of vibrant notes, where Cranberry, Lime, and Bitter Orange dance harmoniously with a Premium Vodka and Triple-Sec base. With each sip, indulge in a celebration of taste that sets the stage for unforgettable moments. Whether you're hosting an event gathering with friends, or simply craving a taste of luxury, the Cosmopolitan promises to elevate all of life’s occasions. Experience the Cosmopolitan party in every can. 

 

Body of work

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Testimonials

Our Love Language

“I loved working with you and the incredible insight you gave into our customer profile, metrics and brand messaging. Absolutely invaluable and your report literally goes with me everywhere I go! It’s a constant source for myself and the creative team in everything we do. Thank you.”

- Susan Jacobs, Runway Scout

Testimonials

Our Love Language

“It was a pleasure working with Adorer. They are great at executing feedback and worked hard to develop our brand voice. We required copy in a short amount of time and Adorer was fantastic at meeting our deadlines and producing engaging and well thought out content.”

- Madi Stefanis, 35mm co

Testimonials

Our Love Language

“I can’t thank Adorer enough for all the wonderful words Elena has created for my brand… You know that feeling of “you know your brand, but you have no idea how to tell your story to the world”, then you have to work with Elena. She listened to all my rambles, embarrassingly there were many from me, and then she comes back with word MAGIC! She understood what my business needed; I secretly think she’s a mind reader. Highly professional, quick turn around and there’s this genuine, warm and kind energy about Adorer. 100/10”

- Ellie Dedovic, VAMS Beauty.

Testimonials

Our Love Language

“I've had the pleasure of working with Elena for my start-up company, Prime Skin, on creating and refining our tone of voice, overall messaging strategy, and copywriting needs. Elena's dedication to understanding our brand identity and target audience was evident throughout the process. She consistently delivered high-quality content that effectively communicated our message and resonated with our customers. I highly recommend Elena's services for any company looking to elevate their brand communication!”

- Jana Tangalakis, Prime Skin

Testimonials

Our Love Language

“Elena did an amazing job with the market research and competitor analysis, providing us with valuable insights that really shaped our approach. She has a natural ability to understand our brand and connect with our audience. The website copy she delivered was engaging, on-brand, and really showcased her creativity. We’re thrilled with the work she did and look forward to working with her again in the future.”

- Kia Eastburn, EVEKO

Testimonials

Our Love Language

“Elena from Adorer content helped me set up my business in the very early stages by doing my website copy, I’m very grateful she helped me set the tone for my brand in such a creative, amazing way, she is very talented!”

- Abbey Wilkinson, Jaye Marketing