Go-to-Market Strategy

Overview

Inclusions

+ Competitor Analysis
+ Market Research
+ Target Audience Insights
+ Customer Archetypes & Personas
+ Unique Selling Proposition Development
+ Go-To-Market Strategy
+ Website Design & Development
+ Visual Brand Identity
+ Brand Personality
+ Tone of Voice Development
+ Business Naming
+ Product & Service Naming
+ Taglines & Slogans
+ Copywriting & Storytelling
+ Campaign Ideation

Step 1

Target Audience Insights 

The insights we gather from your target audience is step one to developing the kind of positioning and messaging for your brand that’s research based, led by strategy and is dripping with creative instinct. Forget demographics – we dive deeper. Making your target audience’s world our home, we obsess over their values, pain points, priorities, purchasing psychology and so much more.

Step 2

Competitor Analysis

The kind of competitor analysis that beats the market. You've probably already done some version of a competitor analysis, but we promise you – ours is better. Not only do we analyse your direct competition, we also use the insights from your target audience to understand who else you're competing with for their attention and share of wallet, and how we can position you in the market to form deeper, more meaningful connections with your audience.

Step 3

Market Research

Every business plan and marketing strategy begins with obsessive market research. Understanding your industry landscape, the big players, the small players, your customer and emerging trends is just the beginning. We live among the details, finding the insights you need to create a brand that stands apart from the rest.

Step 4

Unique Selling Proposition

What it ultimately all comes down to. We unite strategic direction with creative instinct to create a unique selling proposition that's as irresistible as it is compelling; identifying and communicating the special something that makes your brand heard, felt and adored across the globe.

Step 5

Business Naming

Your business name is the first experience a customer has with your brand and the first opportunity to decide whether you're who they're looking for. In a world where books are judged by their cover and first impressions are everything, make them want you at hello.

Step 6

Customer Personas + Archetypes

Intimately understanding your customers is how we craft brands that form deeper, more meaningful connections with their audience. We develop your customer personas and archetypes so they're at the forefront of all ongoing brand positioning, messaging and social strategy.

Step 7

Brand Personality

We give your brand a personality and fixate on every detail of what makes you, you. Become the antidote to boring by developing and creating a personality that attracts, resonates and connects with your ideal customers. 

Step 8

Tone of Voice Development

The way your brand speaks determines whether or not you’re worth listening to. Your brand's voice is the most important part of your messaging strategy, which is why we work with you to strategise, develop and deliver it in a tone of voice bible that’s home to the 10 commandments of your ongoing messaging and communications strategy.

Step 9

Taglines + Slogans

Like a picture, a great tagline says 1000 words. We articulate your brand's purpose, vision and value in a way that's concise, memorable, drives impact and looks great printed on billboards.

Step 10

Copywriting + Storytelling

Our signature copywriting style is born from the belief that behind every great brand is a story, and the best stories are impossible to put down – so they’re the kind of stories we write. We define your brand’s point of excellence and articulate it with wit, purpose, and intention.