Brand Positioning

Runway Scout

The Brief

A voice as sharp as her style. Runway Scout engaged Adorer to refine its brand positioning, tone of voice, and messaging strategy—creating a brand story as elevated as the wardrobe it curates. The goal? A presence that moves with her, balancing trend-driven style with timeless appeal. One that’s confident, polished, and unmistakably Runway Scout.

The Process

We started by stepping inside her world—who she is, how she shops, what makes her click add to cart. Through market research and audience insights, we built customer personas that reflect the Runway Scout woman: always on the go, always on the pulse. Then, we defined a tone of voice that mirrors her effortless confidence—direct, refined, and always ahead of the curve. Finally, we crafted a messaging framework that ensures every touchpoint—website, social, email, SMS—feels seamless, stylish, and completely in sync with her lifestyle.

The Work

Runway Scout invites you to walk life’s runway in style. With pieces that don’t make you choose between trend-forward must-haves and timeless wearability, our collections are designed to turn heads for all the right reasons.

Taglines & Key Messaging:

Style that moves with you

On the pulse, always

Turn heads on life’s runway

Where everyday meets elevated.

Body of work

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Testimonials

Our Love Language

“I loved working with you and the incredible insight you gave into our customer profile, metrics and brand messaging. Absolutely invaluable and your report literally goes with me everywhere I go! It’s a constant source for myself and the creative team in everything we do. Thank you.”

- Susan Jacobs, Runway Scout

Testimonials

Our Love Language

“It was a pleasure working with Adorer. They are great at executing feedback and worked hard to develop our brand voice. We required copy in a short amount of time and Adorer was fantastic at meeting our deadlines and producing engaging and well thought out content.”

- Madi Stefanis, 35mm co

Testimonials

Our Love Language

“I can’t thank Adorer enough for all the wonderful words Elena has created for my brand… You know that feeling of “you know your brand, but you have no idea how to tell your story to the world”, then you have to work with Elena. She listened to all my rambles, embarrassingly there were many from me, and then she comes back with word MAGIC! She understood what my business needed; I secretly think she’s a mind reader. Highly professional, quick turn around and there’s this genuine, warm and kind energy about Adorer. 100/10”

- Ellie Dedovic, VAMS Beauty.

Testimonials

Our Love Language

“I've had the pleasure of working with Elena for my start-up company, Prime Skin, on creating and refining our tone of voice, overall messaging strategy, and copywriting needs. Elena's dedication to understanding our brand identity and target audience was evident throughout the process. She consistently delivered high-quality content that effectively communicated our message and resonated with our customers. I highly recommend Elena's services for any company looking to elevate their brand communication!”

- Jana Tangalakis, Prime Skin

Testimonials

Our Love Language

“Elena did an amazing job with the market research and competitor analysis, providing us with valuable insights that really shaped our approach. She has a natural ability to understand our brand and connect with our audience. The website copy she delivered was engaging, on-brand, and really showcased her creativity. We’re thrilled with the work she did and look forward to working with her again in the future.”

- Kia Eastburn, EVEKO

Testimonials

Our Love Language

“Elena from Adorer content helped me set up my business in the very early stages by doing my website copy, I’m very grateful she helped me set the tone for my brand in such a creative, amazing way, she is very talented!”

- Abbey Wilkinson, Jaye Marketing