Mind your business? We’d love to
Adorer is a marketing consultancy for memorable brands across the globe. We unite strategic direction with creative instinct, so our clients are heard, felt and adored around the world.
On the Menu
Marketing for Impact
Brand Positioning
Our brand positioning offering goes beyond aesthetics. Weaving together research, psychology, and strategy, we carve out a space that’s undeniably yours. Through market research, competitor analysis, and target audience insights, we define what makes you distinct—so your brand isn’t just seen, but felt. From shaping your brand and visual identity to naming your business or product with intention, every element is built with purpose—so you can forge the deepest connections with your customers and stand apart in all the right ways.
Go-To-Market Strategy
Mind your business? We’d love to. In our Go-To-Market process, we make it our business to know your business – obsessing over each intimate detail from ideation to launch so your brand identity is purpose led and built on strategy, not coincidence. From market research, target audience insights and competitor analysis, to business and/or product naming, visual identify, website and campaign ideation - our brand positioning service is for both pre-launch and already established brands.
Tone of Voice Development
To put it simply, the way you speak determines whether or not you’re worth listening to. Your brand's voice is the most important part of your messaging strategy, which is why we work with you to strategise, develop and deliver it in a tone of voice bible that’s home to the 10 commandments of your brand’s messaging and communications strategy. With clients like Who Is Elijah and Bondi Boost – our tone of voice strategy is our signature service for a reason.
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Website Design & Development
As (not yet reformed) shopaholics – we know what it takes for a website to be set up to sell. With design that’s as beautiful as it is intuitive and website pages dripping with sales strategy, we’ll design, build and manage your website so it's bookmarked by your customers and your competitors alike.
Copywriting
Our copywriting style is born from the belief that behind every great brand is a story, and the best stories are impossible to put down – so they’re the kind of stories we write. We define your brand’s point of excellence and articulate it with wit, purpose, and intention – romancing one customer at a time.
Still need Convincing?
Our Creative Process
Chapter 1
Our First Date
Every love story begins with a first date — ours is hosted over a Zoom, phone call, or for our Melbourne neighbours, a rosé at our local wine bar.
We’ll have already sent you our standard packages and prices when you enquired (which you can do here), so this catch up with be designed to better understand what you’re looking for, hear all about your vision, and answer any questions you might have about how we can help bring that vision to life.
Chapter 2
Make your Reservation
Once we’ve aligned on your scope of work and given you an exact completion date (none of the between this week and that month crap we hear goes on elsewhere), we’ll share all the onboarding resources with you which includes our terms of service agreement, invoice for our engagement fee and brand questionnaire. Once these have been actioned - the fun begins (although if we’re honest - filling out the brand questionnaire is quite a hoot).
Chapter 3
Build your Brand
Here’s where the magic happens. Where we step into your brand’s world and make it our home for the weeks, months and, at the risk of coming on too strong, years to come. We obsess over and live among the details of your target audience, point of difference, process, industry, story, competitors and brand strategy. Chapter 3 is where we blend strategic direction with creative instinct to help build you a brand that’s heard, felt and adored across the globe.
Chapter 4
Submit your Work
Your work is complete - time to hang it in the Louvre! But first, you must adore it. So once the final invoice has been actioned and your work delivered, it’s time for you to see your vision brought to life. If there are any requests for amendments, you have 2 weeks to send them to us - giving you plenty of time to go through everything with your team and highlight what you love the most and what you want to make even better.
Chapter 5
The After Party
It was fun hanging out. Want to do it again sometime? Our work, process and quality is designed to be a part of your brand long after the first project is complete. We pride ourselves on building (and keeping) long term relationships with our clients, continuing to support them across their marketing and brand. Our marketing retainers are completely bespoke to your business, allowing us to work with you on your copywriting, website maintenance, social strategy, email marketing, product and service development and strategic direction.
Meet your host, Elena Cameron
Led by our creative director Elena Cameron, Adorer was built on the belief that remarkable brands are the lovechild of strategic direction and creative storytelling – and that’s exactly what we serve our clients.
With a “what will you ever use that for?” entrepreneurship degree, tenure in one of the world’s leading tech companies and a forever love for the stories behind the most memorable brands, Elena created Adorer to captivate people with the kind of positioning and messaging strategy that’s innovative, iconic and demands to be felt.
To what does she owe her success? Genuine passion and adoration for the topics, brands and people Adorer works with. In the spirit of humility, we’ll let our clients do the rest of the talking.
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